Meet Our Member Of The Month
Each month one of our members shares insights into themselves and their business. If you’d like to nominate, please contact us.
Danielle Godfrey
Girl Aware
Danielle’s top tip for women in business…
“One of the best pieces of advice I was ever given was not to become too attached to the business you originally imagined. Sometimes that idea doesn't take off, but something slightly different does. I've found this to be incredibly true. Girl Aware has evolved so much from where it started, and some of the opportunities I've been most grateful for are ones I never planned for. My advice is to stay flexible, be patient, and keep showing up. Business isn't built overnight. There will be setbacks and moments of self-doubt, but if you're passionate about what you do and willing to adapt, you'll be surprised where the journey takes you.”
Getting to know Danielle…
Tell us a bit about your business?
I'm the founder of Girl Aware, a business I created to share the knowledge and experience I gained during my 12 years as a Police Officer and Detective. Through empowerment-based personal safety workshops, I help women and girls build confidence, increase their awareness, and learn practical skills to help keep themselves safe. My workshops are interactive, trauma-informed, and designed to empower participants to trust their instincts, set healthy boundaries, and walk away feeling stronger, safer, and more confident.
Tell us about your biggest hurdles and successes in business?
One of my biggest hurdles has been starting a business completely from scratch. I'm not particularly tech-savvy, so finding people and services I could trust to help bring my vision to life, while working with a very limited budget, has definitely been a challenge. Like many business owners, I've had moments of self-doubt, but I've learned that consistency, building genuine relationships, and believing in my purpose are what keep me moving forward. My greatest success isn't measured by numbers; it's hearing the feedback from women and girls who have attended my workshops. Knowing that someone leaves feeling more confident, empowered, and better equipped to keep themselves safe is what makes my heart sing and reminds me why I started Girl Aware.
What do you value about being a PSWIB member?
What I enjoy most about being a PSWIB member is the opportunity to meet like-minded women who understand the highs and lows of running a business. Business can feel lonely at times, so it’s valuable to be surrounded by women who are on a similar path, willing to share ideas, offer support and celebrate each other’s wins. Every PSWIB event gives me the chance to learn something new, feel inspired, or make a meaningful connection.